Decisions in Self-Publishing
I am a BIG fan of publishing through the different options Amazon provides, now active in their programs for paperbacks (CreateSpace), e-books (Kindle), and audio books (Audible through ACX). And I do strongly encourage authors to use at least the first two programs as often as possible. But even once you’ve decided to publish a Kindle e-book, your decisions are not over. Next you have to decide whether you want to participate in KDP Select or not.
Like many decisions connected to self-publishing, this is not a simple “Do it” or “Don’t do it” choice.
How KDP Select Works
Let me start by explaining a little about how the KDP Select program works:
- If you have multiple titles that you are publishing through Kindle, you get to make a choice for each individual title (in that sense it’s not an all or nothing option, which I like, since I don’t want to have ALL of my books entered into it).
- When you choose to put a title in the program you are committing to give Amazon exclusive rights to the e-book version of that title for 90 days. You can mark your title to be removed from the program at the end of the 90 day period, or you can continue on for another 90 days.
- Of course, exclusive rights mean that as long as a title is in the KDP Select program, you can not offer it for sale as an e-book anywhere else (no uploading it to Smashwords, Apple, Barnes and Noble, or any of the other myriad sites that accept e-books). It can still be a paperback or audio book in places besides Amazon, this just effects your e-book options.
- For some people, the exclusive nature of the program keeps them out. They are not willing to give up their other publishing options. And that is a decision that you will need to make, too. I don’t have many of my titles in the KDP Select program, because I do make some sales on other sites. But, I do make most of my sales on Amazon (most months, more on Amazon than on all other sites combined). So, occasionally I am willing to put a book in the KDP Select program for 90 days.
- So, why even consider giving up the option to publish in other places? Amazon does give you a few benefits for being in the KDP Select program. For starters, only books that are in the program get to be in Amazon’s “Kindle Unlimited” and the “Kindle Owners’ Lending Library.” Those may or may not matter, depending on your book(s) – my experience is that more expensive titles will benefit most from those options. The other benefits for KDP Select books are being able to participate in the “Kindle Countdown Deals” and the “Free Book Promotion” option. Those are the two biggies that help sway me to consider KDP Select from time to time.
Making the “Right” Decision
For me, I doubt I will ever go strictly to KDP Select for all of my titles, but I will consider it for a limited time for new titles.
For more information on both sides of the issue, you may want to check out one or both of these blogs:
Smashwords offered a fairly extensive look at the KDP Select program from their perspective in their July 2014 blog post, Is Kindle Unlimited Bad for Authors? If you want more information on the program, that’s a good place to look.
Of course, Amazon has a different perspective, as they explain in their article, Why Enroll in KDP Select.
I hope by now you can see that it is a complicated issue, without a right or wrong answer. You get to decide which option works best for your book! And again, you can always change your mind. (Though from personal experience I will say that it is easier to start in the KDP Select program and then bow out after 90 days, than try to get into it once you’ve published your book on other websites (where you then have to be sure to completely remove the book before trying KDP Select.)
I am starting my most recent novel, Leonardo: A Return to Painting, in the KDP Select program. I may or may not leave it there long term – that’s a decision I’ll make just before the first 90 days are finished, paying particular attention to what the Countdown Deal does for my sales.
Author of Leonardo: A Return to Painting